Superstars Walk The Runway At Naomi Campbell’s Fashion For Relief

Naomi Campbell’s Fashion For Relief, a spectacular charity fashion show and auction, took place at the official British Fashion Council’s London Fashion Week tent on 17th September in aid of the White Ribbon Alliance.

Fashion For Relief raised thousands for The White Ribbon Alliance safe motherhood charity, of which the Prime Minister’s wife, Sarah Brown, is patron.

Gorgeous Girls Aloud singer Cheryl Cole stole the show as she took to the catwalk, she was among a throng of celebrity models at the Natural History Museum, including the Sugababes. Olympic heroes Rebecca Adlington and Sarah Ayton, Lizzie Jagger, Tracey Emin and Erin O’Connor. Former Blind Date host, Cilla Black, also worked her model magic as she sashayed down the catwalk in a Yves Saint Laurent shirt, top hat and tails – and little else!

The White Ribbon Alliance, patroned by Sarah Brown, is an international coalition of organisations and individuals, active from grassroots to government and international level, saving the lives of pregnant women and newborn babies around the world.

The show featured glamorous evening dresses and suits by the world's most renowned and respected designers including Jaeger, Alexander McQueen, Dolce & Gabbana and Vivienne Westwood.

Extensive support for this year's Fashion For Relief has come from a variety of sponsors including the British jeweller, Garrard.

Funds raised for The White Ribbon Alliance will be used directly to promote and increase awareness of the need to make pregnancy and childbirth safe for women and newborns in developing and developed countries. Childbirth and pregnancy is the single biggest killer of women under 20 worldwide - 99 per cent of these deaths are in developing countries – and almost all could be prevented.

Naomi Campbell says "I'm very grateful to everyone who has generously donated their time and effort to make Fashion For Relief happen. So many women, children, families, communities around the world are affected by maternal mortality. Its important for us to be aware of the work of the White Ribbon Alliance and help to raise money for this important cause."

Fashion is universal, personal and touches everyone in some way. We used this year’s London Fashion Week catwalk to reach people, showcase the important work of the White Ribbon Alliance and raise money for this cause.”

British fashion house Jaeger, also sponsors, designed a limited edition Fashion For Relief silk scarf and t-shirt in support of the appeal. The scarves retailed at £50 will be sold at selected Jaeger stores and online at http://www.jaeger.co.uk. The t-shirts will be sold online. Proceeds from these sales go direct to the White Ribbon Alliance.

Fashion For Relief raised thousands for The White Ribbon Alliance and continues to raise money for the cause via donations and an online auction of the clothes modeled on the catwalk on http://www.fashionexchange.co.uk. The auction will be live until 11th October. Fashion Exchange is the new online marketplace where customers can place bids to buy and sell glamorous high street, designer and one off vintage finds.