The funds raised will benefit The Japanese Red Cross and its medical staff and volunteers in continuing to bring much needed comfort and some semblance of normality to communities that have been devastated by the tsunami.
"Witnessing disasters and loss of life never gets easier but what is always inspiring is the courage of the survivors, the generosity of strangers and the support from organisations like Fashion For Relief," said Tadateru Konoé, President of the Japanese Red Cross and the International Federation of Red Cross and Red Crescent Societies. "In moments of helplessness people want to feel like they can give or do something, events such as the Fashion For Relief opens that door."
The star-studded fashion event will see some of the world’s top models, entertainers, style influencers and socialites hitting the runway for charity. As always, Fashion For Relief™ has enlisted the support of the world’s top designers and artists to create a show based around the theme of "Runway to Red Carpet".
Franca Sozzani, Editor in Chief of Vogue Italia said, "We want to send out a strong message to support the Japanese people in such a dramatic moment. It is also important to remember at this time the enormous contribution which Japan has always given to the world of fashion and culture thanks to the revolutionary ideas of fashion designers, photographers, artists, filmmakers and writers. We want this to continue and the commitment of Fashion for Relief aims to do exactly this."
Fashion For Relief™ was founded by Naomi Campbell as a way to unite the fashion community and its generosity in times of need. Fashion For Relief’s™ first show, in 2005, was held during Mercedes-Benz Fashion Week in New York and raised $1 million for the Hurricane Katrina relief. Since then, Fashion For Relief™ events have been held across the globe including London, Mumbai, Moscow and Dar Es Salaam raising a total of over £4.5 million to date.
"The destruction caused by the Earthquake in Japan is completely heartbreaking, it’s so hard to even begin to comprehend the tragic loss the people of Japan are coping with," said Naomi Campbell, "I felt very passionate to try and help in whatever way possible, to do our part and to support Japan at this time. I hope that the money raised from Fashion For Relief in Cannes will support those who need it most."
Past participants and supporters of Fashion For Relief™ include: Kate Moss, Beyonce, Cheryl Cole, Cilla Black, Christian Slater, Claudia Schiffer, Erin O’Connor, Faye Dunaway, Iman, Kate Moss, Yasmin Le Bon, David Gandy, Dame Shirley Bassey, Kelly Osbourne, Lily Cole, P. Diddy, Ronnie Corbett, Agyness Deyn, Tyson Beckford and many more.
ENDS
For further information, please contact:
Gemma Waters or Hannah Paul at The Outside Organisation
Tel: 0207 436 3633
Email: firstname.lastname@outside-org.co.uk
Notes to Editors
The International Federation of Red Cross and Red Crescent Societies
The International Federation of Red Cross and Red Crescent Societies (IFRC) is the world’s largest volunteer-based humanitarian network, reaching 150 million people each year through our 186 member National Societies.
Together, we act before, during and after disasters and health emergencies to meet the needs and improve the lives of vulnerable people. We do so with impartiality as to nationality, race, gender, religious beliefs, class and political opinions. We work to improve humanitarian standards, as partners in development and in response to disasters.
The result: we enable healthy and safe communities, reduce vulnerabilities, strengthen resilience and foster a culture of peace around the world. The IFRC, our 186 National Societies, including the Japanese Red Cross and the International Committee of the Red Cross together constitute the International Red Cross Red Crescent Movement.
For more information, please visit www.ifrc.org.
You can also connect with us on Facebook, Twitter, YouTube and Flickr.
Fashion For Relief
To date Fashion For Relief has helped raise over £4.5million for worthwhile causes.
2005 Fashion for Relief - New York, helped raised invaluable funds for the victims of Hurricane Katrina.
2007 Fashion For Relief – London, raised funds for the Rotary Flood and Disaster Appeal for Great Britain after the UK summer floods of that year.
2008 Fashion For Relief- London, Naomi joined forces with Sarah Brown in aid of the White Ribbon Alliance, which is patroned by the Prime Minister’s wife and became one of their most prominent global ambassadors. The charity, an international coalition of organisations active from grassroots to government and international level, helps to save the lives of pregnant women and newborn babies around the world.
2009 Fashion For Relief - Mumbai, India (March 2009), in tribute of the victims who tragically lost their lives in the terrorist Attacks of 2009. The show, which was supported by various Bollywood stars who walked the catwalk for the cause, raised money and awareness of the Citizens For Justice and Peace Foundation.
2009 Fashion For Relief - Dar Es Salaam, Tanzania (November 2009), Naomi teamed up with EMNET, Africa’s largest TV station to put on a fashion show to raise awareness of the maternal health issues for women in Tanzania.
2010 Fashion For Relief Haiti - New York and London. Naomi raised funds for the victims of the earthquake in Haiti by supporting organizations such as CARE and The White Ribbon Alliance who advocate the health needs and rights of women and girls around the world, especially supporting its partners in Haiti at this time to rebuild the healthcare system for mothers and children.
2010 Neon - Moscow, Russia. This year Naomi also launched Neon, a fashion and art initiative, working with Dasha Zhukova to raise funds for the Northern Crown Foundation and the Iris Foundation which aims to improve the lives of disadvantaged women and children aiding the development of young emerging artists from under privileged backgrounds.
Naomi Campbell continues to be a formidable force in the world of fashion, and has used her success to establish herself as an entrepreneur whilst always helping others in need through her charity work.
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