January 2010

Louis Vuitton is pleased to support Naomi Campbell and the White Ribbon Alliance, donating a portion of sales from a Spring/Summer 2010 bag. Naomi Campbell, in her role as Global Ambassador of the charity, was at Louis Vuitton headquarters yesterday to choose the bag, made of khaki metallic monogram canvas stripes, embroidered on colored metallic leather with natural leather trim. The bag will be available in Louis Vuitton stores in March, coinciding with the 100th Anniversary of International Womens Day.

The White Ribbon Alliance for Safe Motherhood is an international coalition of organisations and individuals dedicated to reducing maternal mortality worldwide
(http://www.whiteribbonalliance.org/).

About Louis Vuitton
The world leader in luxury, Louis Vuitton has been synonymous with the art of stylish travel since 1854. Since 1987, it has been part of LVMH/Moët Hennessy.Louis Vuitton, the world's most prestigious luxury goods group headed by Bernard Arnault. Since 1997, with the arrival of the designer Marc Jacobs, it has extended its expertise to women's and men's ready-to-wear shoes, watches, jewellery and sunglasses, combining traditional craftsmanship with flair and innovation to create a complete lifestyle experience. Today, Louis Vuitton has a worldwide network of 439 stores.

Find out more about Louis Vuitton at www.louisvuitton.com
Press contact : Molly Laub / Benjamin Cercio
2, Rue du Pont Neuf – 75001 Paris
Tel: +33 1 55 80 36 29
E-mail: m.laub@fr.vuitton.com

For more information about Fashion for Relief please visit www.care.org/fashion/